While they’re not perfect, they can severely hurt you if you only use the common ad sizes: 300 x 250 and 728 x 90. To add to the frustration, ad blocker services like Adblock Plus, Brave Browser, Opera VPN, and NordVPN will all make your banner-sized images even less effective. They’ve been decreasing over the past few quarters. Understanding which ad sizes get the most click-thrus is important because banner ads don’t always get great CTRs. While that may be partially true, it only partially shows you why size matters. That means in most cases, ads that are the 300×250 sizes will get the most clicks on any given day.įrom a quick glance, that would make them seem like the best options if you want to get your ad on as many sites as possible. Studies have shown that certain ad sizes do tend to get different click-thru rates than their counterparts: And if you’re trying to target a specific niche, this could make your ads ineffective altogether. So if they want banner images on the sides, top, or bottom of their site, then you wouldn’t want to try to publish everything as a half-page ad.Ĭhoosing the wrong size will effectively limit how much reach your campaigns have. On the Display Network, the websites that publish your ads ultimately have control over which size ad gets featured. While it would be nice if you could just design an ad and leave it at that, advertising is rarely so simple. When you’re going through the process of putting up a banner ad on the Display Network, one of the many considerations that you’ll need to address is the size of the image you use. Does Google Display Ad size really matter?

So in this article, we’re going to go over some of the best image size options for marketers on the Display Network.īut first, let’s look a little closer to see if the size of your image really does matter.

While it may seem like all banner images are created equal, the truth is that not all of them are going to net you the best bang for your buck. If you’re spending part of your digital marketing spend is going towards banner ads, one of the best ways to stave off losing money on your efforts is to know what size images you should be using. And often, that learning curve comes at the heels of a wasted ad budget.īut that doesn’t always have to be the case. Setting up and optimizing your ads on Google’s Display Network can be a tricky process with a steep learning curve.

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